白厚晶BAI HOUJING · MRICS · 特許工料測量師特许工料测量师Chartered Quantity Surveyor
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MIXED-USE COMPLEX · 城市綜合體 · 上海青浦

青浦綠地中心青浦绿地中心Qingpu Greenland Center

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投資測算投资测算Investment Appraisal 目標成本目标成本Target Cost 成本管控成本管控Cost Control 採購管理采购管理Procurement Management

上海青浦绿地中心是集超高层、酒店、办公、住宅、商业五大业态于一体的城市综合体。我的参与从项目获取阶段开始——前期投资测算与拿地投资测算直接服务于拿地决策;之后主导目标成本的确定,并贯穿全程承担成本管控与采购管理。从空地到项目成型,成本逻辑在每一个阶段的决策中都是核心变量。五大业态叠加在一个项目里,对成本结构的拆分与管理边界的划定有极高要求。上海青浦綠地中心是集超高層、酒店、辦公、住宅、商業五大業態於一體的城市綜合體。我的參與從項目獲取階段開始——前期投資測算與拿地投資測算直接服務於拿地決策;之後主導目標成本的確定,並貫穿全程承擔成本管控與採購管理。從空地到項目成型,成本邏輯在每一個階段的決策中都是核心變量。五大業態疊加在一個項目裡,對成本結構的拆分與管理邊界的劃定有極高要求。Qingpu Greenland Center is a mixed-use complex in Shanghai combining supertall tower, hotel, office, residential and commercial uses within a single development. My involvement began at the acquisition stage — pre-development investment appraisal and project acquisition appraisal fed directly into the land purchase decision. I then led the setting of target costs and carried full-cycle cost management and procurement management throughout. From bare land to completed development, cost logic was the central variable at every decision point. Five stacked uses in a single project demands a high degree of precision in disaggregating cost structures and defining management boundaries between programmes.